Work
05/2021 - now > Product & Growth, Txeya
- Go to market strategy
- Brand development
- Product development
04/2021 - 12/2021 > Product-Marketing Manager, My INNER HEALTH Club
- Go to market strategy
- Product & content development
- Content Management
- Marketing strategy
12/2020 - 02/2021 > Brand & Marketing Strategist, mysevensteps.org
- Brand development
- Marketing & brand strategy
08/2020 - 12/2021 > Head of Social Media, Berliner Verlag
- Social Media strategy
- Brand strategy
- Media & marketing growth strategy
- Implementation of process
03/2019 - 07/2020 > Director of Influencer Marketing, RSA Media
-
Responsible for team of 12, tasked with client consultation,
optimization of operations, training, recruitment, controlling.
-
Supervision of conception, execution and evaluation of 360°
influencer & new media marketing campaigns for international
fashion, beauty, food & beverage brands (Netflix, Lidl DE, Fossil
Group, Cosnova)
-
Successfully developed, programmed and implemented objective
KPI-based evaluation system for influencer campaigns
03/2017 - 03/2019 > Senior Influencer Marketing Consultant, RSA
Media
-
Conception, execution and evaluation, from partner research to
activation analysis across relevant social media, including Twitter,
Instagram, Facebook, TikTok, Twitch and Pinterest
-
Worked closely with key client stakeholders (primary ones being the
country brand & marketing leaders)
-
Created competitive influencer strategy for Lidl, directly resulting
in 20% increased online sales.
-
Highlight campaigns include: #LidlStudio (strategy shortlisted for
PR Report Award 2019), esmara Fashion collection co-creation, Fossil
Sport global vertical campaign
07/2011- 10/2017 > Selected freelance projects
-
Creator, photographer and writer for magazine FINDINGBERLIN
(2010-2020)
-
Party / event organisation A’MILLION / HOOD-LUM (with Marcus Werner,
Haw-Lin)
- SENTIDO hotels editorial production for iGNANT
-
Freelance SEO strategy & copywriting for L’Oréal, STIHL (via Moccu)
01/2009 - 10/2010 > Head of SEO, BEKO Käuferportal
- Content & SEO strategy
- Organic linkbuilding campaign
- Content & landing page management
- Conversion rate optimization
Projects
-
Build and publish a mixed media mixtape, selecting from music
(Spotify), movies (IMDB) and TV shows (TVDB)
- Extras: Basic Auth, Signup via Twitter
- Built with React, Express, Postgres, Heroku
-
Blog / photo magazine about Berlin, published from 2010 to 2020
